SEO, SEM, e Marketing and Inspiration Quotation

Content marketing is one of the best strategies when it comes to garnishing interest, traffic, and credibility in your company’s chosen industry. Combining social media with content as a means of promotion, generation, and feedback is the best way to utilize all the web has to offer, both as a marketing tool and as a reputation tool.

Generating Content That Makes People Pay Attention
Generating content for the sake of content isn’t what is going to get readers’ attention. You must create content that means something; content that holds someone’s attention. And most importantly, you must create content that people want to share with their family, friends, and colleagues. Focus on making every piece on content you produce so engaging, educational, and entertaining that nothing can stop it from going viral (at least, viral within your industry and target market). Think like your target audience member and put the passion of what you do behind every piece of content you generate online.Expand your horizons and create content that isn’t just the written word. Make a funny video. Share your newest commercials or customer testimonials. Make videos that share who your customers are, and how they are related to every other current and potential customer.

Other popular types of content include widgets, like calculators, quizzes, graphics, and badges that users can share on their own websites and blogs. Think creatively and competitively- don’t just follow suit behind your competitors. Try to become the standout company that is the one everyone is following and copying. The web—especially when it comes to viral content and the social aspect—is something so new and ever-evolving that whatever you create must be the same.

Make Your Content Visible and Shareable

Don’t simply publish your content on your blog, Twitter account, or YouTube profile and expect the traffic to come. Unless you are a high-profile company like Coca-Cola or Nike, people don’t care about your brand. You have to make them care. Make what you have to say worthwhile. Advertise your YouTube videos or blog. Create contests to grow your Twitter or Facebook followers and continue to post interesting content that a user will always want to click on.

Once you have traffic to your content. Make it easy to share. Embed sharing buttons to all the popular social networks and always include e-mail and print buttons. AddThis.com and AddtoAny.com are both great, free sharing widgets that include these options. Don’t take for granted that everyone has a Facebook profile—include all possible options that make it near impossible for someone to not share your content.

In addition, prove to readers that your website and content is share-worthy by using widgets that show how many people have already re-tweeted, emailed, or posted the content onto Facebook. Mashable.com does a great job of this—and they are arguably the biggest social media news blog on the internet.

Tracking Your Content

Once your content has become popular online, it’s crucial to track and analyze traffic data from it so you can find out what works and continue using that type of content or subject material. Using Google Analytics and UTM tags are a great way to track your content. As Intown Web Design explains, “Google UTM (Urchin Tracking Module) tags allow you to add extra information to you the link you create. This extra information appears in the Google Analytics reports under Traffic Sources.” Here is an example of a link with UTM tags added: http://www.domain.com/page.html?utm_source=Partner-Domain &utm_medium=Mailer&utm_campaign=New-Product

“utm_source=XXX” is the source of the link (example: Search Engine, another domain, or name of email list) and “utm_campaign=XXX” is a keyword that helps you keep track of your different campaign efforts (example: guest post, linkbuilding).

Parting Thoughts

Although it may seem easy to come up with a “formula” for creating the perfect SEO-driven social media content that not only drives traffic but also increases PageRank, it’s important for SEOs and company owners alike to remember the actual people that drive the internet- the users, readers, and potential customers that go online looking for content almost every day.

Read more: www.searchenginejournal.com

Google claims that Google Instant makes the search experience more fast, fluid and fun.

The main components of Google Instant are :

Google suggests or predicts what the user might be searching depending on each character the user types in the search query box. The user can select what he is searching for by using the arrow keys and as the user makes the selection the search results keep on changing accordingly. The user does not need to hit the ‘Enter ‘ key.

What is important to note is the speed with which it all takes place. Its fast and really fast. Google Instant can save 2-5 seconds per search. Google claimed at the launch event that in just an hour that Google Instant has been up it has already saved 36,542 hours of our time. Well if time is money then it surely has added that much productivity potential also to every industry as search is a vital aspect for research and knowledge for each and every industry and this shall surely reduce a lot of disguised employment.

Marissa Mayer of Google who presented this concept stated that Google Instant isn’t search as you type, it’s search before you type. She even mentioned in an interview that Google Instant is to search what power steering is to a car and it surely helps people with slow typing speeds.

Google Instant has started rolling out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the following browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8. Please note, users on domains other than Google.com can only access Google Instant if they are signed in to a Google Account. Google will continue to add new domains and languages over the next several months. Google Instant is not yet available on mobile, but Google plans to release it soon.

Google Instant is being referred as search at the speed of thought. But what has to be considered is the impact of this on the users, the search experience as a whole and the future trends in t he search and SEO industry as a result of this speed incorporated in the display of search suggestions and search results .

No doubt search is faster but due to the fact that the users are just using the arrow keys to select the predictions made the user starts focusing on the first few results and the inclination of scrolling down may decrease over a period of time as user starts searching for more queries rather than more searches per query. In a way it has a direct effect on the patience levels of the user.

Moreover, if the user is focusing on the first few results then Google needs to list more relevant results instead of results from Wikipedia or other verticals as when people search they want to know about companies offering the product or service they are searching for – locally or globally.

This should force Google to display quality results but, if this initial display slot gets occupied by PPC and especially the companies with high search marketing budgets then it shall affect the benefit derived by the SMEs due to organic search. As I mentioned that over a period of time the tendency to search for more by scrolling down the page and searching other pages may diminish.

But on the other hand considering the technological advancements in hardware also, it seems that this problem maybe soon be solved. As in the near future there is expected to be a huge shift to the mobile devices and if more and more people start using smart phones, IPads and other mobile devices for searching and surfing then the touch screen devices shall make the scrolling and searching for more easier and faster.

As regards the SEO industry Google instant has not affected the rankings. The basics of the search are the same. So for whatever terms your site has been ranking it continues to rank for them on those SERPs.

So the SEO scene is very much unaffected but Google Instant might just cause a temporary disturbance for the SEOs when all the clients start demanding to be in the first 3 positions. But, Understanding the changes in the search behavior, due to the introduction of Google Instant will need actual data that can be collected over a period of time. Hence we have to wait and watch to find out the actual impact.

Source : www.searchenginejournal.com/all-about-google-instant-summary/24129/

How far can you take a web site using SEO? On the surface, that depends solely on your ability to implement strategies and tactics to overcome the competition. Yet when you peel back the curtain, you realize there’s a lot more going on requiring you to have what essentially boils down to a psychology degree.

PragmatismFrom helping site owners deal with an unfocused business offering all the way to understanding what goes through the minds of users performing a search, it’s a psychological process. In many ways it’s also an emotional thing. And if you don’t grasp these factors, you yourself are going to need a psychiatrist. :-)

This article isn’t a how-to as far as overcoming psychological issues – I’ll leave that for a future article. Because that alone could be book-length. Instead, this is more about waking you up if you’re not already awake to the fact that psychology is a critical aspect of what we do. And to get you thinking about it.

I stopped counting years ago the number of site owners who THINK they have a well defined business model, only to have me rip that notion to shreds with just a few questions during our first meeting. What are your services? Who is your market? Do you have different types of customers? What are your immediate business goals? What are your long term business goals?

Just one out-cropping of the lack of focus issue is where you’re dealing with someone who swears what they’re doing is unique. They will jump up and down with passion, throwing a plethora of buzz-words that (they think) proves what they’re offering is unique. Which may be possible. Except if so, they’re still going to need to use phrases that other people use when looking for things. And that means competitor results even if they’re just perceived competitors. Site owners don’t like hearing that.

Or it just may be the case that no matter how it’s communicated, the perception of users doing a search that this site’s offering is just like all the others out there, could very well be so insurmountable that you have to help the site owner accept this reality. And help them find a way to adapt or adjust. Even when they’re emotionally attached to that “you won’t believe how great and unique this is” mentality.

We all know about these. They’ve been discussed over and over. Yet the reason they’ve been discussed so much is because they’re now standard fare. And it’s up to us to understand how to break through that thinking.

Many of my clients come to me at a time when they’re hovering over keeping what works and scrapping it to offer something new altogether. Maybe the owner’s burned out. Maybe their market dried up. Maybe they think this is the perfect time to shift focus. Whatever the reason, you’re going to have to help them break through the indecision and commit to one path. Otherwise you’ll never be able to truly optimize the site. Because it’s going to be a moving target.

All of this just becomes exponentially more challenging when you come to find out that the SEO is being seen as a savior to an already dying business. That it’s a last ditch effort to bring in revenue before the creditors bang down the doors at your client/employer’s offices. Especially when they’re still in the denial or anger stages. Because if they are, they may not even see that it’s hopeless. Because if they did, why else would you be in dialogue with them? Or maybe they’re in the last throes of false hope.

Whatever the stage of grieving they’re in, it just might be up to you to wake them up to reality. Unless you want to take on yet one more client who will work you to near death then inform you that they can’t pay you what you are otherwise owed. Because they just reached acceptance that their business is dead.

Even when all else is in alignment with the site owner, as an SEO you need to understand user mental models. You need to get into the mind of the user for all sorts of reasons related to Information Architecture, yet just as vital, you need to do so because only then will you be able to help determine the best keyword phrases for this unique site.

How well can you delve into the minds of users? Especially when it’s for a market you have no previous experience working in. Can you step into the shoes of a victim of mesothelioma? If not, you’re going to miss 80% of the people who are really looking for an attorney specializing in that highly niche field. Because it’s not all about “mesothelioma lawyer”. I know. Been managing one of those sites four years this November.

Seriously though – how good are you at getting out of your own mind and into the minds of your client/employer, the marketing manager, the developer(s), the graphic designer, hosting provider, product manager? And how good are you at looking at things from the eyes of the site’s ideal client or customer? Without polluting your thinking with your own experience/linguistic bias, intellect, emotional filters?

The better you are at detaching from your own inner mind and emotional filters, the better your chance of seeing things from and knowing how to reach the mind/emotional buttons of those people. And THAT is quite often much more important than knowing when to use h1 tags or how to get back-links that count…

Read more on www.searchenginejournal.com

Gmail: soha756@gmail.com