Showing posts with label e Marketing. Show all posts
Showing posts with label e Marketing. Show all posts

Internet Marketing - e Marketing

Internet Marketing is disciplines that uses SEO and open other marketing tools to gain the attention of potential customers and search engines. These tools work to drive motivated customers to your site, and thus allow you to compete more effectively and increase sales.

Pay Per Click (PPC) : With Pay Per Click (PPC) advertising, a bet on the keywords you think potential customers will join the search engine to look for your products or services. For example, if you sell telecommunications services, you can auction for keywords such as "VoIP, phone systems or Internet service provider." You choose these keywords in the hope that a user enters these keywords in the search bar, see their ad, click and buy. These ads are called sponsored links or Sponsored ads, and usually appear to the natural results in a search page. Pay your ad only when the user clicks on it.

Google Ad Words and Yahoo! Search Marketing (formerly Overture) are currently the largest PPC providers. Our job is to help you choose PPC keywords to match your business initiative, develop and place ads profitable. Interactive advertising using interactive media such as banner ads and Flash to get an active response from visitors. Promote their products and services and inform customers. If they are well designed, interactive advertising allows you to engage customers in a direct and personal, and this creates a communication other than that may affect purchasing decisions. RTN Europe produce presentations, mini websites and online advertising campaigns to help you compete.

E-mail marketing: E-mail marketing, including email newsletters and online, is a form of relationship marketing based on obtaining the authorization of the client. Once people agree to receive periodic announcements about your products and services have the opportunity to turn your potential customers to existing customers, retain customers and create value for your business. We help you build cost-effective campaigns that reach e-mail directly to potential customers, strengthening your brand and establish lasting relationships with existing customers.

Marketing "White Paper”: The White Paper is designed to promote your business solutions with reference to specific topics. They also help to position your company as a leader in a given sector. The White Paper can be very effective in generating clues, which are normally distributed after having obtained the customer's contact information. Our development team can write and research content and content of this document for you. Our teams of marketing and development partners to generate and collect clues.

Blog Marketing: From the viewpoint of corporate marketing, blogs offer many advantages. First, they provide an easy way to introduce new content to your site on an ongoing basis. The presence of newly added content attracts more attention from search engines; therefore it is likely that your site has a higher ranking with a blog than without it. Our services can help you develop a blogging strategy, integrating a blog into your website or ghostwrite "your content.

More on: http://searchenginejournal.org/

Share/Save/Bookmark

Read Users' Comments (1)comments

Google SEO Techniques

SEO Techniques are a set of specific tasks that would be performed by a Search Engine Optimization Company, when employed by a Client who desires high search engine positions to attract targeted traffic, with the intention of increasing their conversion rates and brand awareness.

Effective Website Optimization should enable the Search Engines to Index a site, utilising the most relevant keywords, related to the content which is promoting the goods and services offered by the Client. Implementing successful SEO Techniques require's an extensive knowledge of logic and a very good understanding of the targeted market sector.

Search Engine Optimization must be focused towards Human visitors in order to achieve good quality traffic and conversion rates. Page Content should be specific, informative and relevant to a search query. Writing relevant, quality content is one of the most important factors or SEO Techniques, which will unlock the doors of your website to real visitors.

A website is a visual and graphic interface to a Company. The web designer will incorporate many skills including graphic design and expert coding to represent the Clients goods and services, to reflect the quality, expertise and brand of the Client. The foundation of strong SEO Techniques should be developed prior to the website design stage by an SEO Specialist. The combination of a professional web designer and SEO professional working in tandem will result in an effective Internet platform, for Search Engine Marketing.



The are many methods of installing good SEO Techniques, but be aware that there are bad techniques that should not be used and avoided at all cost.

Bad techniques include Hidden Text, Optimizing Irrelevant keywords, linking to bad neighbours, keyword stuffing and Doorway or Gateway Pages. These methods of SEO will reveal very little relevant traffic, bad conversion rates and have a high chance of getting your website banned from the search engine index. These methods are often used by "so called" SEO companies offering services at very, very cheap rates.

The Development of your Internet Marketing Strategy is an ongoing process, when optimizing for natural relevant search engine results. The SEO specialist will become an integral part of the Marketing Team.,

Studying Market Trends and the analysis of competitors and consumers, combined with extensive keyword research will form the basis of the optimization methodology and will outline the SEO Techniques required for the Internet Marketing Strategy.

Key factors to combine within the SEO Project Plan are as follows;

Domain Name - Short names are easier to remember ! Include short Primary Keywords ! without hyphens were possible.

Domain Extension - .com or .net For the Global Market. Use .co.uk for UK Country specific traffic

Host Location - If your attracting UK business host in the UK.

URL Names - include relevant keywords - unique to each page.

Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site.

Navigation Structure - Keep it simple.

Meta Tags - Title and Description. - Unique detail for each page, related to page content.

H1 Tags - Use for the short on page content description.

H2 and H3 Tags- Use for Headings for sub category's within the Content

Page Content - Critical Component.

Keyword Visibility - Within page Content.

Image Alt Tags - Helps with Accessibility.

Privacy Policy - Assures trust and confidentiality.

The site should confirm to the W3C standards.

Create and submit sitemap's - formatted in either .xml -.htm - .txt.

Create and submit RSS feeds to relevant feed directory's

Create and submit Articles

Find relevant websites within the same market sector or niche and form a link partnership.

Submit your website to relevant or industry related directory's.

A link exchange should be formed by utilising relevant keyword Anchor Text.

Utilise relevant Social Networks and Forums related to your Market Sector.

Utilise Blog sites relevant to your Market Sector.

The above factors are proven SEO Techniques, that will help increase targeted traffic from achieving good or high ranking search engine positions.

Source by: SEO Techniques
Share/Save/Bookmark

Read Users' Comments (2)

What is Search Engine Optimization?

Search engine optimization (SEO) is the science of increasing traffic to your Web site by improving the internal and external factors influencing ranking in search results. It is a major part of Internet marketing. It is mostly technical in nature. It includes Web programming expertise combined with business, persuasion, sales and a love for competitive puzzle solving. If you do all this right, you will have a Web site capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. Creating a Web site does not just involve technical skills, or copywriting, or links, or Engagement Objects™, or search engine submission; it involves an intricate blend of more than 200 variables woven into the fabric of a Web site. It is difficult to accomplish this type of project without a formal, proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages.

SEO Process
SEO Process

Before you start, you should understand that being among the top 10 rankings in every major search engine and directory can sometimes be achieved, although very few sites can get there, and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top organic SEO ranking requires constant keyword monitoring and information rework. Search engine optimization never rests, much like your competition.

"It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Web site so that it becomes an eagle."

The key information on this page includes how to prepare both you and your site for a search engine marketing campaign. How to choose the right keywords, how to analyze your competition, what site submission is and how it is best accomplished, when to monitor your search engine ranking, instructions for performing an analysis of your site results and traffic and conversion, complete with search engine optimization tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.

Source by: http://www.bruceclay.com/web_rank.htm
Share/Save/Bookmark

Read Users' Comments (2)

Glitter Text Generator
SEO and eMarketing India