Generating Content That Makes People Pay Attention
Generating content for the sake of content isn’t what is going to get readers’ attention. You must create content that means something; content that holds someone’s attention. And most importantly, you must create content that people want to share with their family, friends, and colleagues. Focus on making every piece on content you produce so engaging, educational, and entertaining that nothing can stop it from going viral (at least, viral within your industry and target market). Think like your target audience member and put the passion of what you do behind every piece of content you generate online.Expand your horizons and create content that isn’t just the written word. Make a funny video. Share your newest commercials or customer testimonials. Make videos that share who your customers are, and how they are related to every other current and potential customer.