PragmatismFrom helping site owners deal with an unfocused business offering all the way to understanding what goes through the minds of users performing a search, it’s a psychological process. In many ways it’s also an emotional thing. And if you don’t grasp these factors, you yourself are going to need a psychiatrist. :-)
This article isn’t a how-to as far as overcoming psychological issues – I’ll leave that for a future article. Because that alone could be book-length. Instead, this is more about waking you up if you’re not already awake to the fact that psychology is a critical aspect of what we do. And to get you thinking about it.
- Lack of Focus
- The Not So Unique Offering
Or it just may be the case that no matter how it’s communicated, the perception of users doing a search that this site’s offering is just like all the others out there, could very well be so insurmountable that you have to help the site owner accept this reality. And help them find a way to adapt or adjust. Even when they’re emotionally attached to that “you won’t believe how great and unique this is” mentality.
- SEO is Easy / Instant / Voodoo / Bogus…
- The Evolving / Changing Business
- Grieving Clients
Whatever the stage of grieving they’re in, it just might be up to you to wake them up to reality. Unless you want to take on yet one more client who will work you to near death then inform you that they can’t pay you what you are otherwise owed. Because they just reached acceptance that their business is dead.
- User Mentality
How well can you delve into the minds of users? Especially when it’s for a market you have no previous experience working in. Can you step into the shoes of a victim of mesothelioma? If not, you’re going to miss 80% of the people who are really looking for an attorney specializing in that highly niche field. Because it’s not all about “mesothelioma lawyer”. I know. Been managing one of those sites four years this November.
- The Observer Self
The better you are at detaching from your own inner mind and emotional filters, the better your chance of seeing things from and knowing how to reach the mind/emotional buttons of those people. And THAT is quite often much more important than knowing when to use h1 tags or how to get back-links that count…
Read more on www.searchenginejournal.com