SEO, SEM, e Marketing and Inspiration Quotation

Google launched ‘Google Instant’ last week with a much hyped press conference with live streaming video of the event on You Tube. Since then the social media buzz and the blogosphere have been invaded with tweets and posts about Google Instant.

• Predictions
• Instant Results
• Scroll To Search

Google suggests or predicts what the user might be searching depending on each character the user types in the search query box. The user can select what he is searching for by using the arrow keys and as the user makes the selection the search results keep on changing accordingly. The user does not need to hit the ‘Enter ‘ key.

What is important to note is the speed with which it all takes place. Its fast and really fast. Google Instant can save 2-5 seconds per search. Google claimed at the launch event that in just an hour that Google Instant has been up it has already saved 36,542 hours of our time. Well if time is money then it surely has added that much productivity potential also to every industry as search is a vital aspect for research and knowledge for each and every industry and this shall surely reduce a lot of disguised employment.

Marissa Mayer of Google who presented this concept stated that Google Instant isn’t search as you type, it’s search before you type. She even mentioned in an interview that Google Instant is to search what power steering is to a car and it surely helps people with slow typing speeds.

Google Instant has started rolling out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the following browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8. Please note, users on domains other than Google.com can only access Google Instant if they are signed in to a Google Account. Google will continue to add new domains and languages over the next several months. Google Instant is not yet available on mobile, but Google plans to release it soon.

Google Instant is being referred as search at the speed of thought. But what has to be considered is the impact of this on the users, the search experience as a whole and the future trends in t he search and SEO industry as a result of this speed incorporated in the display of search suggestions and search results .

No doubt search is faster but due to the fact that the users are just using the arrow keys to select the predictions made the user starts focusing on the first few results and the inclination of scrolling down may decrease over a period of time as user starts searching for more queries rather than more searches per query. In a way it has a direct effect on the patience levels of the user.

Moreover, if the user is focusing on the first few results then Google needs to list more relevant results instead of results from Wikipedia or other verticals as when people search they want to know about companies offering the product or service they are searching for – locally or globally.

This should force Google to display quality results but, if this initial display slot gets occupied by PPC and especially the companies with high search marketing budgets then it shall affect the benefit derived by the SMEs due to organic search. As I mentioned that over a period of time the tendency to search for more by scrolling down the page and searching other pages may diminish.

But on the other hand considering the technological advancements in hardware also, it seems that this problem maybe soon be solved. As in the near future there is expected to be a huge shift to the mobile devices and if more and more people start using smart phones, IPads and other mobile devices for searching and surfing then the touch screen devices shall make the scrolling and searching for more easier and faster.

As regards the SEO industry Google instant has not affected the rankings. The basics of the search are the same. So for whatever terms your site has been ranking it continues to rank for them on those SERPs.

So the SEO scene is very much unaffected but Google Instant might just cause a temporary disturbance for the SEOs when all the clients start demanding to be in the first 3 positions. But, Understanding the changes in the search behavior, due to the introduction of Google Instant will need actual data that can be collected over a period of time. Hence we have to wait and watch to find out the actual impact.

Source : www.searchenginejournal.com/all-about-google-instant-summary/24129/

Google Instant Summary

Unique to every search engine, and just as important as keywords, search engine algorithms are the why and the how of search engine rankings. Basically, a search engine algorithm is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page, and each search engine has its own set of rules. These rules determine whether a web page is real or just spam, whether it has any significant data that people would be interested in, and many other features to rank and list results for every search query that is begun, to make an organized and informational search engine results page. The algorithms, as they are different for each search engine, are also closely guarded secrets, but there are certain things that all search engine algorithms have in common.

1. Relevancy – One of the first things a search engine algorithm checks for is the relevancy of the page. Whether it is just scanning for keywords, or looking at how these keywords are used, the algorithm will determine whether this web page has any relevancy at all for the particular keyword. Where the keywords are located is also an important factor to the relevancy of a website. Web pages that have the keywords in the title, as well as within the headline or the first few lines of the text will rank better for that keyword than websites that do not have these features. The frequency of the keywords also is important to relevancy. If the keywords appear frequently, but are not the result of keyword stuffing, the website will rank better.

2. Individual Factors – A second part of search engine algorithms are the individual factors that make that particular search engine different from every other search engine out there. Each search engine has unique algorithms, and the individual factors of these algorithms are why a search query turns up different results on Google than MSN or Yahoo!. One of the most common individual factors is the number of pages a search engine indexes. They may just have more pages indexed, or index them more frequently, but this can give different results for each search engine. Some search engines also penalize for spamming, while others do not.

3. Off-Page Factors – Another part of algorithms that is still individual to each search engine are off-page factors. Off-page factors are such things as click-through measurement and linking. The frequency of click-through rates and linking can be an indicator of how relevant a web page is to actual users and visitors, and this can cause an algorithm to rank the web page higher. Off-page factors are harder for web masters to craft, but can have an enormous effect on page rank depending on the search engine algorithm.

Search engine algorithms are the mystery behind search engines, sometimes even amusingly called the search engine’s “Secret Sauce”. Beyond the basic functions of a search engine, the relevancy of a web page, the off-page factors, and the unique factors of each search engine help make the algorithms of each engine an important part of the search engine optimization design.

Source by: Search Engine Algorithm

What is Search Engine Algorithm?

All search engines have their own algorithms to determine the value and, therefore, positioning of websites. While the majority of SEO work tends to concentrate on Google because of the sheer weight of searches they receive it would be foolish to discount or ignore the other major search engines. Yahoo is considered one of the big three along with Google and MSN and by concentrating a little more time and effort on Yahoo optimization it is quite possible to gain a good amount of traffic. With ultra competitive keywords it may actually provide an easier way to generate search traffic than gearing all your efforts solely towards Google.

The Most Important Yahoo Optimization Factor

The first, and most pertinent point is that Yahoo judges content to be the most important factor in their algorithms. They do still consider inbound links and other factors but they are attuned to the way of the content site and they love sites that provide keyword-optimized content in large mass. While that may make it sound easier than concentrating on generating a huge base of inbound links as you would for Google, Yahoo optimization presents its own challenges and its own unique quirks that you should consider.

Looking At Keyword Density

Because of the relevance that Yahoo places on the content within your site, the keyword once again becomes a vitally important aspect of your research. While Google have been striving to promote sites that use organic content and webmasters and SEOs have been optimizing with around 2% to 3% keyword density Yahoo prefers a much greater density level. The danger, of course, is that giving Yahoo what they want may cause Google to deem your content as being keyword stuffed but there is another difference between the two algorithms that can help to counteract this problem.

Using Stems, Inflexions, And Variants Of Keywords

Yahoo is very heavily language based. This means that it is, strictly speaking, more aware of the nuances of the written language. It will include synonyms and inflexions of a keyword when considering your keyword density; something that Google does not consider to the same extent. This means that it is possible to optimize for both without diminishing your ranking with one another.

How To Optimize For Yahoo Without Getting Penalized By Google

Google likes a density of around 2% and Yahoo likes a density as high as 7% or even 8%. This means that you can effectively use 4 variations of a single keyword or phrase and a density of 2% for each. This offers further advantages. With Google you are now gearing your content towards four different keywords and offering the level they want, and you are still providing Yahoo with the much higher density rate that they require. Because you can include plurals and further stems of keywords this means you can write in a much more natural tone.

Using The Near Forgotten Meta Tags

One area that a lot of SEO professionals and webmasters alike now tend to overlook is the Meta tag. However, Yahoo appears to still give consideration to the keyword and description tags in particular. This is quite rare in the case of most search engines and Google certainly do not look for keywords in your Meta tags. Do not attempt to dupe Yahoo, though, and only include keywords that genuinely appear on your page and are relevant to your topic.

Regular, Fresh Content Is King

You’ve probably heard the saying that “content is king” and this is even truer when considering Yahoo optimization. The more content you provide the better. This may mean making regular additions to your site but it will generate the kind of results you are looking for. Blogs are also a very good way to continue adding relevant content to your site that Yahoo will smile down on.

The Lazy Yahoo Bot

Compared to other search engine spiders the Yahoo bot is a comparatively lazy animal. It doesn’t crawl as often as other bots and it certainly doesn’t crawl as deep into your site to find all of your pages and index them. This means you should pay extra attention to creating a legible sitemap and keeping it updated as regularly as possible. Yahoo has a sitemap submission feature that is similar to Google’s and using this is heavily recommended to try and ensure that Yahoo stays on top of the infrastructure of your site and ranks you accordingly.

Inbound Links And Controlling Them Yourself

Inbound links are still important to Yahoo, but again a lot of emphasis is placed on content. Textual relevance seems to be one of the most important factors so having control over your inbound links and being able to determine the pages where they appear and the anchor text of each is important. Perhaps the best way to generate inbound links for Yahoo optimization is to use the article directories to your benefit.

Yahoo Optimization Conclusion

Google may be the search engine that everyone talks about and optimizes for but ignoring Yahoo would be foolish. This is especially true because while the Yahoo algorithm is quite different to the Google one and other algorithms, it is still quite easy to optimize for both. The most important factors to remember are to use relevant Meta tags for every single page of your site, include as much content and update your site with new content as often as possible, and update a sitemap both on your website and with the Yahoo sitemaps function.

WebWiseWords specializes in SEO writing geared toward any search engine or any SEO guidelines. They can create website content pages, articles, blog entries, and more that utilize search engine optimization rules to help promote your site with all of the major search engines, not just Google.

Source by: Yahoo Techniques

Yahoo SEO Techniques

Search engine optimization (SEO) is the science of increasing traffic to your Web site by improving the internal and external factors influencing ranking in search results. It is a major part of Internet marketing. It is mostly technical in nature. It includes Web programming expertise combined with business, persuasion, sales and a love for competitive puzzle solving. If you do all this right, you will have a Web site capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. Creating a Web site does not just involve technical skills, or copywriting, or links, or Engagement Objects™, or search engine submission; it involves an intricate blend of more than 200 variables woven into the fabric of a Web site. It is difficult to accomplish this type of project without a formal, proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages.

What is Search Engine Optimization?