Happy Birthday Google-12th Birth day Celebration - 2010

Happy Birthday Google - Google has been completed 12th Years in 27th September, 2010. Larry Page and Sergey Brin founder of Google Celebrate Google Birthday.

Google turns 12th Years. Which, in human terms, means it is almost teenager! Which also means that there are high school kids who have grown up with Google their entire lives. Like them, it is hard for many of us to imagine the company not existing.

And ironically, as industry commentator, Chris Sherman wrote for Search Engine Watch (SEW) in 2003, Google Inc. may never have existed, if it wasn't for Andy Bechtolsheim, founder of Sun Microsystems, giving Stanford PH.d students, Larry Page and Sergey Brin, a personal check for $100,000 which they were not able to cash. It's funny to think that the check probably sat in a drawer for a couple of weeks as Page and Brin formed the company. Less than 12 months later, Google Inc had secured $25 million from Sequoia Capital and Kleiner Perkins Caufield & Buyers.

According to Brin, Bechtolsheim had a quick demo of their search technology but had so little time to meet he simply said, "instead of us discussing all the details, why don't I just write you a check? It was made out to Google Inc. and was for $100,000. The investment created a small dilemma. There was no way to deposit the check since there was no legal entity known as 'Google Inc.'"

However, not everyone was impressed with the demo as Bechtolsheim. Mike Grehan remembers an SES San Jose (2004) when Doug Cutting, former Senior Architect at Excite, Steve Kirsch, former founder of Infoseek and Louis Monier former CTO at AltaVista all reminisced about Page and Brin's initial pitch.

And one by one, they each openly admitted that they had been approached by two students with a new idea for a search engine. "Go pound sand I told them" said Steve Kirsh. "I wasn't impressed with their demo at all" said Doug Cutting. "I didn't have the authority to sign a check anyway" said Louis Monier.
The two students which they all turned away, of course, were Larry Page and Sergey Brin. Their new idea for search was called PageRank, and would eventually become the power behind Google.

Also amusing in a, "if they knew then what we know now" sense, are comments by long time industry observer, Danny Sullivan. He first reviewed the search engine on SearchEngineWatch in 1998, and said that the search engine "is really good and even has a catchy name...[But] One thing Google needs is a good facelift."

Will Google be going commercial? Page has no opposition to it, but said there's no particular hurry.
"We're Ph.D. students, we can do whatever we want," he said. And what they want is to find the right partners to let them focus on improving relevancy. "I'd like to build a service where the priority is on giving users great results," Page said.

In 1998 Google indexed 25 million web pages in total. Now it indexes millions per day. Google is valued at over $170 billion. Page and Brin are worth $15 billion each, more than double what Mark Zuckerburg (Facebook founder) and Steve Jobs (Apple Founder & CEO) are worth put together.

Yahoo, also a project originating form Stanford, arguably Page and Brin's most likely first investor and supporter of their 'experiment' in 1998, has now shut down their own search engine and is in the process of closing their 'human reviewed' directories.

Bing, Microsoft's own search engine, now powers Yahoo search results and is the closest competitor to Google.

Instrumental in Google's success against other search engines were two of the factors cited above. The eventual facelift of Google was so simple and elegant that users focussed on the search and discovery experience first and foremost, only then to notice that Page & Brin had succeeded in building a better search engine -one that gave results faster and more accurately than any other. The form factors of speed and relevance have defined the search marketing industry ever since.

Nonetheless, like a teenager, Google has not been without it's growing pains. It has been at the very heart of a particularly human story about what it is to live publicly and be part of society. Once proud of it's rather naive mantra "do no evil", it is frequently finding itself in the firing line for human interest issues that are almost esoteric in their complexity. Just today, French courts found the company guilty of defamation via suggested search (autocomplete) against a criminal. Just recently, Google was under fire from German authorities for war-driving, collecting potentially personal data via Streetview.

However, for every 'indiscretion' Google is quick to officially respond in a candid and transparent capacity via their Official Blog. Accusations that Google may have forgotten it's roots whilst it forges ahead into the mobile and TV sectors are easily rebuffed by the fact that it it's built it's empire on open source technology and fostering a continual dialogue with developers.

Furthermore, it could be argued that Google transgressions are no less a product of the times and would affect any company in a dominant position. War-driving, personalized/suggested search, data collection and unlimited storage are capabilities available to any company in the web technology space - quite simply, the technology is available and ready to be put to good use. Many other companies would take the same risks and be much less concerned about fair dealing and openness. In that sense, dealing with insecurities around internet privacy is often a case of "better the devil you know". Even worse, there are clearly governments who simply don't understand the open nature of the web and concomitant techology - so treat the internet as a threat and use it as an excuse to prop up draconian state control policies. It's often Google that is leading the charge of common sense.

So at 12 years old, Google may no longer be a company driven by geeks on Rollerblades but some of that approach lives on and has defined an era. Google's approach to transparency has transformed the way in which all companies communicate and the way in which everyone does business.

Source: http://blog.searchenginewatch.com/100927-180000


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Creation and Promotion of Social Content

Content marketing is one of the best strategies when it comes to garnishing interest, traffic, and credibility in your company’s chosen industry. Combining social media with content as a means of promotion, generation, and feedback is the best way to utilize all the web has to offer, both as a marketing tool and as a reputation tool.

Generating Content That Makes People Pay Attention
Generating content for the sake of content isn’t what is going to get readers’ attention. You must create content that means something; content that holds someone’s attention. And most importantly, you must create content that people want to share with their family, friends, and colleagues. Focus on making every piece on content you produce so engaging, educational, and entertaining that nothing can stop it from going viral (at least, viral within your industry and target market). Think like your target audience member and put the passion of what you do behind every piece of content you generate online.Expand your horizons and create content that isn’t just the written word. Make a funny video. Share your newest commercials or customer testimonials. Make videos that share who your customers are, and how they are related to every other current and potential customer.

Other popular types of content include widgets, like calculators, quizzes, graphics, and badges that users can share on their own websites and blogs. Think creatively and competitively- don’t just follow suit behind your competitors. Try to become the standout company that is the one everyone is following and copying. The web—especially when it comes to viral content and the social aspect—is something so new and ever-evolving that whatever you create must be the same.

Make Your Content Visible and Shareable

Don’t simply publish your content on your blog, Twitter account, or YouTube profile and expect the traffic to come. Unless you are a high-profile company like Coca-Cola or Nike, people don’t care about your brand. You have to make them care. Make what you have to say worthwhile. Advertise your YouTube videos or blog. Create contests to grow your Twitter or Facebook followers and continue to post interesting content that a user will always want to click on.

Once you have traffic to your content. Make it easy to share. Embed sharing buttons to all the popular social networks and always include e-mail and print buttons. AddThis.com and AddtoAny.com are both great, free sharing widgets that include these options. Don’t take for granted that everyone has a Facebook profile—include all possible options that make it near impossible for someone to not share your content.

In addition, prove to readers that your website and content is share-worthy by using widgets that show how many people have already re-tweeted, emailed, or posted the content onto Facebook. Mashable.com does a great job of this—and they are arguably the biggest social media news blog on the internet.

Tracking Your Content

Once your content has become popular online, it’s crucial to track and analyze traffic data from it so you can find out what works and continue using that type of content or subject material. Using Google Analytics and UTM tags are a great way to track your content. As Intown Web Design explains, “Google UTM (Urchin Tracking Module) tags allow you to add extra information to you the link you create. This extra information appears in the Google Analytics reports under Traffic Sources.” Here is an example of a link with UTM tags added: http://www.domain.com/page.html?utm_source=Partner-Domain &utm_medium=Mailer&utm_campaign=New-Product

“utm_source=XXX” is the source of the link (example: Search Engine, another domain, or name of email list) and “utm_campaign=XXX” is a keyword that helps you keep track of your different campaign efforts (example: guest post, linkbuilding).

Parting Thoughts

Although it may seem easy to come up with a “formula” for creating the perfect SEO-driven social media content that not only drives traffic but also increases PageRank, it’s important for SEOs and company owners alike to remember the actual people that drive the internet- the users, readers, and potential customers that go online looking for content almost every day.

Read more: www.searchenginejournal.com


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Google Instant Summary

Google launched ‘Google Instant’ last week with a much hyped press conference with live streaming video of the event on You Tube. Since then the social media buzz and the blogosphere have been invaded with tweets and posts about Google Instant.

Google claims that Google Instant makes the search experience more fast, fluid and fun.

The main components of Google Instant are :
  • Predictions
  • Instant Results
  • Scroll To Search
Google suggests or predicts what the user might be searching depending on each character the user types in the search query box. The user can select what he is searching for by using the arrow keys and as the user makes the selection the search results keep on changing accordingly. The user does not need to hit the ‘Enter ‘ key.

What is important to note is the speed with which it Google Instantall takes place. Its fast and really fast. Google Instant can save 2-5 seconds per search. Google claimed at the launch event that in just an hour that Google Instant has been up it has already saved 36,542 hours of our time. Well if time is money then it surely has added that much productivity potential also to every industry as search is a vital aspect for research and knowledge for each and every industry and this shall surely reduce a lot of disguised employment.

Marissa Mayer of Google who presented this concept stated that Google Instant isn’t search as you type, it’s search before you type. She even mentioned in an interview that Google Instant is to search what power steering is to a car and it surely helps people with slow typing speeds.

Google Instant has started rolling out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the following browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8. Please note, users on domains other than Google.com can only access Google Instant if they are signed in to a Google Account. Google will continue to add new domains and languages over the next several months. Google Instant is not yet available on mobile, but Google plans to release it soon.

Google Instant is being referred as search at the speed of thought. But what has to be considered is the impact of this on the users, the search experience as a whole and the future trends in t he search and SEO industry as a result of this speed incorporated in the display of search suggestions and search results .

No doubt search is faster but due to the fact that the users are just using the arrow keys to select the predictions made the user starts focusing on the first few results and the inclination of scrolling down may decrease over a period of time as user starts searching for more queries rather than more searches per query. In a way it has a direct effect on the patience levels of the user.

Moreover, if the user is focusing on the first few results then Google needs to list more relevant results instead of results from Wikipedia or other verticals as when people search they want to know about companies offering the product or service they are searching for – locally or globally.

This should force Google to display quality results but, if this initial display slot gets occupied by PPC and especially the companies with high search marketing budgets then it shall affect the benefit derived by the SMEs due to organic search. As I mentioned that over a period of time the tendency to search for more by scrolling down the page and searching other pages may diminish.

But on the other hand considering the technological advancements in hardware also, it seems that this problem maybe soon be solved. As in the near future there is expected to be a huge shift to the mobile devices and if more and more people start using smart phones, IPads and other mobile devices for searching and surfing then the touch screen devices shall make the scrolling and searching for more easier and faster.

As regards the SEO industry Google instant has not affected the rankings. The basics of the search are the same. So for whatever terms your site has been ranking it continues to rank for them on those SERPs.

So the SEO scene is very much unaffected but Google Instant might just cause a temporary disturbance for the SEOs when all the clients start demanding to be in the first 3 positions. But, Understanding the changes in the search behavior, due to the introduction of Google Instant will need actual data that can be collected over a period of time. Hence we have to wait and watch to find out the actual impact.

Source : www.searchenginejournal.com/all-about-google-instant-summary/24129/


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