What is eMarketing?

Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.

eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

eMarketing Process
eMarketing Process

By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.

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1 Response to "What is eMarketing?"

  1. mintradz says:
    January 18, 2011 at 11:04 PM

    Internet marketing has been known as recession resistant. Because of so many companies that shift or increase internet marketing budgets. When other marketing and advertising channels don’t hold up to ROI scrutiny, tactics like SEO might be the best solution. Companies would outsource SEO for two reasons. One is to increase the sales conversion in different marketing efforts and the other one is to be the resistant of the companies downfall. SEO remains humdrum to other people, but it has been a fact that it is the best marketing tool we can use.

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