IMJ - Internet Marketing Journal IMJ was started with a noble cause of creating awareness about SEO, SEM, PPC, Analytics; in short about Internet Marketing. It is a joint effort of three industry individuals (Dipali Thakkar, Jaydip Parikh and Kaushal Shah), who are expert in their niches. The main objective of this blog is to share the knowledge possessed by these experts. Dipali Thakkar Dipali Thakkar is Co-founder & Author of Internet Marketing Journal. She’s widely cited to authority on search engine optimization and web analytics since last 3 years. She also maintains a personal blog called Web Analytics Tip. You can stay in touch with her on Twitter as @dipalit, Linked in and Face Book. Jaydip Parikh Jaydip Parikh is Founder and Author of Internet Marketing Journal. He is Techie guy with experience in Internet Marketing, B2B Strategies and Planning, Social Media Marketing etc. He also works as Internet Marketing Consultant. You can follow him on Twitter@jaydipparikh or Catch him at Facebook. Kaushal Shah Kaushal Shah is a Co-founder and Author of Internet Marketing Journal. He is Google Adwords Certified Individual with overall 5 years experience in Internet Marketing. Working as SEO Manager and Internet Marketing Expert, he is passionate about new technology and gadgets. You can be in touch with him on @kaushalshah, Facebook and Linkedin. Gopinath Dhandapani Gopinath is associated with Internet Marketing Journal as Editor in Chief. He is An effective communicator with exceptional relationship management skills with the ability to relate to people at any level of business and management. You can Connect him on Twitter,Facebook and LinkedIn.
IMJ - Internet Marketing Journal
IMJ was started with a noble cause of creating awareness about SEO, SEM, PPC, Analytics; in short about Internet Marketing. It is a joint effort of three industry individuals (Dipali Thakkar, Jaydip Parikh and Kaushal Shah), who are expert in their niches. The main objective of this blog is to share the knowledge possessed by these experts.
Dipali Thakkar is Co-founder & Author of Internet Marketing Journal. She’s widely cited to authority on search engine optimization and web analytics since last 3 years. She also maintains a personal blog called Web Analytics Tip. You can stay in touch with her on Twitter as @dipalit, Linked in and Face Book.
Jaydip Parikh is Founder and Author of Internet Marketing Journal. He is Techie guy with experience in Internet Marketing, B2B Strategies and Planning, Social Media Marketing etc. He also works as Internet Marketing Consultant. You can follow him on Twitter@jaydipparikh or Catch him at Facebook.
Kaushal Shah is a Co-founder and Author of Internet Marketing Journal. He is Google Adwords Certified Individual with overall 5 years experience in Internet Marketing. Working as SEO Manager and Internet Marketing Expert, he is passionate about new technology and gadgets. You can be in touch with him on @kaushalshah, Facebook and Linkedin.
Gopinath is associated with Internet Marketing Journal as Editor in Chief. He is An effective communicator with exceptional relationship management skills with the ability to relate to people at any level of business and management. You can Connect him on Twitter,Facebook and LinkedIn.
Google launched ‘Google Instant’ last week with a much hyped press conference with live streaming video of the event on You Tube. Since then the social media buzz and the blogosphere have been invaded with tweets and posts about Google Instant.
Posted in Labels: Google, India, international, Keyword Tool, Keywords, Keywords reasearch, Ranking, Search Engine Optimization, SEO Expert, SEO News, SEO Sohali, SEO specialist, SEO Techniques | at 3:04 AM
Authority – Adjective. A document (page) pointed to by several hubs (experts). An authority page is assumed to have a lot of content relevant to a primary topic.
Bait-and-switch – Noun. 1) Any Web document or site that pretends to be one thing in search results but turns out to be something else when a user clicks through to it. 2) A strategy for building traffic to a Web site. 3) The practice of changing the content, relevance, or connections of a Web document or tool, gimzo (q.v.), or widget after it has become popular.
Blog – Noun. A Web site or portion of a Web site devoted to “Web logging” or “Web journaling”. Blogs are typically used to create content and place links for search results management (q.v.).
Body Links – Noun phrase. Hypertext links placed within the main content of a Web page.
Churn – Noun. The process by which a search engine regularly or occasionally changes listings in its results due to content or algorithmic factors. Churn is normal for most queries.
Conversion – Noun. A conversion is any desired action that is taken as a result of visiting a Web page. Conversions are used in many Web marketing metrics. Conversions fall into three categories: Informational Conversions (q.v.), Search Conversions (q.v.), Transformational Conversions (q.v.), and Transactional Conversions (q.v.).
Content-rich doorway – Noun phrase. A doorway page dressed up with graphics, navigation, and linked to from a site map so that it looks like a normal part of a Web site. The copy is written to rank for a single keyword expression.
Crawl Page – Noun phrase. A document consisting of links to other pages, provided for the sole purpose of giving crawlers (robots) links to follow. Spammers used to submit these puppies to the search engines en masse. Maybe they still do.
Doorway – Noun. A document with a small amount of text (usually coherent but sometimes gibberish) intended to rank well specifically for one targeted expression. In the old days, people created as many doorways as they had targeted keywords and search engines to work with.
Doorway Farm – Noun phrase. Unconventional name for a group of Web sites or pages that all link to a central page for the purpose of promoting that one page. Often mistake for a link farm (q.v.) in academic literature written by people trained in Information Retrieval Science (q.v.) but unfamiliar with the concepts of Search Engine Optimization (q.v.).
Expert (page or document) – Adjective. In Jon Kleinberg’s HITS algorithm (as well as the CLEVER, ExpertRank, and Edison algorithms) an expert is a document about a specific topic for which hubs exist, such that the expert document is pointed to by many hubs. Cf. Hub.
Hallway – Adjective/Noun. A crawl page that only links to doorway pages. Usually called “hallway page”, sometimes shortened to “hallway”.
Hub – Noun. A document that links out to many other documents devoted to a single topic. Think of any category page in a major directory like Yahoo! or DMOZ. All the documents linked to are assumed to be authorities (sort of a circular logic). In Jon Kleinberg’s HITS algorithm (as well as the CLEVER, ExpertRank, and Edison algorithms) a hub is a document about a specific topic that links to many experts in the topic. Cf. Expert.
Information Retrieval Science – Noun phrase. The study or discipline of searching for documents in databases. IR Science provides much of the foundation technology for Web search.
Informational Conversion – Noun phrase. An informational conversion occurs when a visitor finds the precise information he is seeking on a Web page.
Landing Page – Noun phrase. A content-rich doorway most often used to receive PPC traffic. Copy is written for the visitor, not the search engine, making a sales pitch (usually — I’ve seen a few that meandered pointlessly with fake testimonials). Some organic SEO (q.v.) makes use of landing pages for experimentation such as A/B testing.
Link Baiting – Noun phrase. The practice of creating attention-grabbing headlines and seeding links to articles on social media sites for the purpose of generating thousands of links on blogs, forums, and other sites in a very brief period of time. It is assumed that the content is link-worthy, but this is a subjective point.
Link Building – Noun phrase. The process of acquiring links for a Web document through creation, request, reciprocation, or lease/purchase, or distribution of copy through automated services.
Link Circle – Noun phrase. A group of Web sites that link to each in circular fashion, as in A links to B, B links to C, and C links to A.
Link Farm – Noun phrase. Any group of Web sites where every member site in the group links to every other member site in the group.
Link Flow – Noun phrase. An expression used by many people to describe PageRank. In SEO Theory, link flow is the link pathway users and search engines may use to get from one page to another.
Link Ninja – Noun phrase. An SEO specialist whose specific work is to obtain legitimate, editorially-given inbound links from relevant, high traffic sites.
Link Spammer – Noun phrase. An SEO specialist who uses unethical techniques to obtain links from other sites, usually without the knowledge or permission of site owners.
Macro SEO – Noun phrase. Group-level search engine optimization; used to promote a group of Websites for one or more keywords across one or more search engines.
Micro SEO – Noun phrase. Site-level search engine optimization; used to promote a single Website for one or more keywords across one or more search engines.
Navigational links – Noun phrase. The (usually uniformly used) internal links a Web site uses to provide visitors with clear pathways between pages.
Pull Quote Link – Noun phrase. A link embedded in a pull quote, a specially enlarged and positioned citation from the copy on the page. Pull Quote Links are most useful for attribution.
Query Space – Noun phrase. The collection of all queries and their relevant results for a set of related search expressions.
Search Conversion – Noun phrase. A search conversion occurs when a user clicks through a link in search results. Some metrics require that the user remain on the destination for a minimum length of time in order for the click-through to count as a search conversion.
Search Engine Optimization – Noun phrase. The practice of designing, modifying, and/or supplementing Web documents to rank well in search engines. Now mostly superceded by link building (q.v.) and/or link baiting (q.v.).
Search Listing – Noun phrase. The information provided by a search engine about a specific Web document in response to a query as part of a search result (q.v.). A typical search listing may include a page title, descriptive text (called a “snippet”), page name/URL, cache information, and other supplemental/incidental information.
Search Result – Noun phrase. The search listings (q.v.) provided by a search engine in response to a query.
Search Results Management – Noun phrase. The concept of managing multiple listings within a single search result. Search Results Management is instrumental to the search reputation management (q.v.) process.
Search Visibility – Noun phrase. The extent to which a Web site can be found in search engine results across all queries. A Web page has limited search visibility, whereas a Web site has full search visibility.
SEO – Acronym. Search engine optimization (q.v.).
SEO Practices – Noun phrase. The techniques and/or methodologies employed to enhance or modify Web document structure and content, as well as links pointing to Web documents, to ensure that search engines include the Web document in desired search listings (q.v.).
SEO Specialist – Noun phrase. SEO Technician (q.v.).
Search Strategist – Noun phrase. An individual who develops and oversees the process of optimizing one or more Web sites for search. Usually a high-level position on a search team, often an SEO Manager or Director of Search.
SEO Technician – Noun phrase. An individual who performs dedicated search engine optimization services. Aka SEO Specialist.
SEO Theory – Noun phrase. 1. The theoretical principles for optimizing search engine results pages from an outside (non-search management) perspective. 2. The principles, methods, and techniques employed by search engine optimization specialists for influencing the rankings of specific Web documents in search engine results. 3. The study of the components and interactions of complex information indexing systems with the people who use those systems to index content and to find content.
Signpost Page – Noun phrase. A goofy advertising page. The entire page might be one advertisement built around a picture of a business or it might be a table filled with small ads from many businesses. Signposts are revenue-generating pages hosted by real Web sites with actual traffic that somehow induce their visitors to browse the signpost pages. Sort of like, “Visit our sponsors because they paid us outrageous fees to put their print-ad style advertisements on one of our Web pages.” A few sites actually consist of nothing but signpost pages, but I don’t see many of them any more. These are not classified ad sites. These are not business directories. These are random collections of advertisements plastered on Web pages in usually no real order.
Site Map – Noun phrase. Also spelled “sitemap”. An on-site directory of important (or all) pages. Sitemaps have been divided into XML Sitemaps and TXT Sitemaps which are used by search engines, and HTML Sitemaps which are used by visitors for quick navigation to deep content. Some specialized sitemaps may only list certain types of content.
Transactional Conversion – Noun phrase. A transactional conversion occurs when a visitor exchanges something of value (such as money) for a product, service, or other form of valued commodity. Purchases, fee payments, bill payments, and paid membership registrations are all examples of transactional conversions.
Transformational Conversion – Noun phrase. A transformational conversion occurs when a visitor knowingly discloses information to a Web site. Subscribing to an RSS feed or newsletter, for example, is a transformational conversion.
TSETSB – Acronym. The Search Engine That Spam Built. A pejorative name for Google which became immensely popular with the SEO community after people realized the link farms they developed for Inktomi worked better on Google. Sometimes revived when people discuss the MFA/SpamAd issues and the click fraud controversy.
Barnacle Marketing – Noun phrase. The practice of creating parasitical content optimized around a specific brand or trademark. See also: Parasitical SEO.
Blended Search – Noun phrase. See: Universal Search.
Bow-to-Stern Latency – Noun phrase. The amount of time that elapses from when a search engine caches the deepest reachable page after the last time it caches the root URL of the site.
Cache-to-Ranking Latency – Noun phrase. The length of time that elapses from a page’s contents being reported in a search engine cache image until the page contents are found for specific queries.
Cache Frequency – Noun phrase. The rate at which a search engine’s publicly displayed cache image of a Web document is changed. Used by some SEOs to measure the quality and value of Web documents and sites for search engine optimization (q.v.).
Clustered Results – Noun phrase. You see this most often with Ask, but it happens in Google quite a bit and I think Yahoo! also does it sometimes. You’ll see 2 pages from the same site, the 2nd one indented. Now, Ask likes to put little folders in the margin to show how smart they are about clustering search results from multiple sites under a single topic. But did you know that Google clusters sites and hides them from you? If you change your Google Preferences to show more than ten listings per page, you’ll see the clustered listings. That is why so many data center tools show you different rankings from what you think you’re seeing.
Collapsed Results or Collapsed Listings – Noun phrases. Usually what I call Clustered Results when I cannot think of the word “cluster” (which is more often than not). Technically, these expressions should really only refer to the hidden clusters described above.
Crawl – Noun. The process by which search engines retrieve content from a Website, including the criteria used to determine rates and priorities of crawl. From the perspective of an SEO, crawl can be influenced or managed through internal and external resources.
Crawl-to-Cache-Time – Noun phrase. The amount of time that elapses from when a search engine fetches a page from a Web site until the page’s contents appear in the search engine’s cache report for the page. Abbreviated as CCT.
Crawl-to-Passed-Value Time or Crawl-to-Passed-Value Latency – Noun phrases. The amount of time that elapses from when a search engine fetches a page until the links on the page pass value (PageRank or anchor text) to their destinations.
Crawl-to-Ranking Time – Noun phrase. The amount of time that elapses from when a search engine fetches a page from a Web site until the page is returned in the top ten results for a designated query.
FCP – Acronym. Frequently Cached Page. A page that is crawled and cached by a search engine on a very frequent basis, usually every two weeks or less.
Filter – Noun. A process whereby a Web document is evaluated and either flagged as “spam”, “potential spam”, “adult-oriented content”, “illegal content”, or something else. Each search engine employs multiple filters. Some filters were designed into the algorithms from the start. Some filters have been added as afterthoughts as search engines have had to react to manipulative or otherwise previously undetected inappropriate content.
Filthy Linking Rich Principle – Noun phrase. The more links a document has accrued, the more links the document will accrue. Stated another way, the more visible a document is in search engine results, the more likely the document is to accrue links, and hence the more visible the document becomes in search engine results.
First Visibility Principle – Noun phrase. The first document to cross the Idiot threshold (q.v.) becomes the first authority on the topic.
Fuzzy point – Noun phrase. The approximate state of knowledge where the information about a document’s indexing status and information about the number of queries to which the document is relevant are approximately equal.
Host – Noun. A much-used term in academic search engineering literature to distinguish between “Web document collections” on a systemic level. A host is not necessarily the same as a site. Hosts are generally defined to be either entire domains (example.com) or sub-domains (sub1.example.com). A domain to which one or more sub-domains belong would be treated as multiple individual hosts, distinct from one another. A host is easier to identify than a Web site, which may be only a part of a host’s content.
Idiot Threshold – Noun phrase. A figurative status at which a document has accrued enough meaningless links through word-of-mouth that the document assumes the status of being an authority on a topic.
Index – Noun. The database(s) against which queries are resolved. All of the major search engines maintain multiple indexes. Each is a separate, distinct database, either physically (kept in separate files) or virtually (logically segmented portions of a master database). The expression database is probably inappropriate for describing what the search engines maintain. When you see me refer to Main Index, think of that as the “static Web page index”. Other indexes may include Image Indexes, News Indexes, and Blog Indexes. I have some ideas on how these various indexes are built, but I don’t expect to share them on this blog.
Index – Verb. The process of adding information about Web content to a search engine’s database about the Web. The indexing process may entail considerable effort depending upon the complexity and applicability of the document.
Indexer – Noun. A type of program that search engines use to update their databases with information about retrieved and parsed Web documents. You rarely see even knowledgeable SEO forum moderators and admins speak of indexers and parsers, perhaps out of a misguided concern that they will confuse people who are new to search engine optimization. Unfortunately, those new people visit the forums to learn about SEO, so teaching them the wrong terminology does them a great disservice.
Influencer – Noun. A Web site or individual whose content is deemed to be influential in adjusting search result (q.v.) rankings, usually either through the creation of new content or the placement of links to other documents. Some blogs (q.v.) can be powerful influencers.
Internal Links or Internal Linkage – Noun phrase. These are the links within your own site that point to other pages in your site. Search engines may use a different, host-level definition for internal links. It is possible that all the major search engines now distinguish between host-internal and host-external links. See host for more information.
Internal PageRank – Noun phrase. This is the actual static value that Google computes and adds to dynamic (run-time, query-time) relevance scores to determine search results rankings. Matt Cutts distinguished between Internal PageRank and Toolbar PageRank on his blog. He also confirmed that he was talking about Internal PageRank where I cited him in my PageRank: Where it helps, where it doesn’t help, and other facts post at Spider-Food in July 2006. Most SEO forum moderators and admins appear to be speaking about Internal PageRank when they discuss PageRank at all, except where they qualify their remarks to address the Toolbar PR value (that nearly all moderators and admins now tell people to ignore). The Toolbar PR value is a proxy value and it is only published 3-4 times a year, making it a virtually worthless indicator of quality or value.
Link mass – Noun phrase. The combination of all connected links that lead to any given page in a hypertext document collection. Absolute link mass cannot be measured. Relative link mass can be approximately measured.
Link pathway – Noun phrase. Two or more pages connected as in a chain (a “path”) by hypertext links.
Link pathway segment – Noun phrase. A segment or portion of a larger link pathway at least 1 document long and at least 2 documents shorter than the link pathway (the beginning and terminating documents in the link pathway cannot be in the link pathway segment).
Link Trap – Noun phrase. Similar to a link bait page, a link trap is usually built by cheaters in reciprocal linking schemes where the outbound links are designed not to pass value.
Macro Opacity – Noun phrase. The measurement of group-level opacity (q.v.).
MCP – Acronym. Moderately Cached Page. A page that is crawled and cached by a search engine on an occasional basis, usually every two to six weeks.
Micro Opacity – Noun phrase. The measurement of site-level opacity (q.v.).
Naturality – Noun. 1) A metric or measure of a range of search listings (q.v.) for a query which are not optimized to be included in the search results. A perfectly natural search result (q.v.) has a Naturality value of 1.0, reflecting the fact that none of the search listings (q.v.) are optimized for placement in the result. 2) The characteristic of being natural in the sense of not having been optimized for inclusion or ranking within a group or collection of natural, transparent, or opaque objects.
Opacity – Noun. 1) A metric or measure of a range of search listings (q.v.) for a query which are not obviously optimized to be included in the search results. A perfectly opaque search result (q.v.) has an Opacity value of 1.0, reflecting the fact that none of the search listings (q.v.) are obviously optimized for placement in the result. 2) The characteristic of being opaque in the sense of appearing to be natural to a casual, uninformed observer of a group or collection of natural, transparent, or opaque objects.
Page Zone, or Zone – Noun phrase, noun. An arbitrarily designated visible portion of a Web page. Page zones are used for advertising and link placement.
PageRank Evaporation – Noun phrase. In PageRank algorithms, some or all of a document’s PageRank may be distributed to the rest of the documents in the collection. This is called PageRank Evaporation.
PageRank Hoarding – Noun phrase. The attempt to prevent PageRank or PageRank-like value from leaving a Web site. This concept is nonsensical as all reputable published sources agree that a document’s PageRank must be returned to the collection from which its PageRank is being calculated. See also: PageRank Evaporation, Preservation.
PageRank Management – Noun phrase. The theoretical attempt to define the channels within a Web site’s navigation structure through which PageRank and/or PageRank-like values will flow from page to page in an attempt to “show” search engines which pages within a site are the most important pages. See also: PageRank Hoarding and PageRank Sculpting.
PageRank Sculpting – Noun phrase. The unproven hypothetical practice of managing internal linking structures at a granular, link-by-link level so as to direct the flow of PageRank and/or PageRank-like value within a Web site. Has been associated with PageRank Hoarding (q.v.) and PageRank Management (q.v.).
PageRank Trap – Noun phrase. A specialized form of link bait, a PageRank trap is a page whose outbound links only point to other pages on the same domain or site. Usually an article or forum discussion thread that attracts links from other sites.
Parasitical SEO – Noun phrase. The practice of “riding coat-tails” for one’s own advantage. Parasitical SEO tactics may include: creating competitive content about well-established brands (common in affiliate marketing), injecting content onto an established Web site without the site owner’s knowledge or approval, dropping links into comments and discussions on popular blogs and forums, etc.
Parser – Noun. A type of program used by search engines to break down your HTML pages into components for indexing. The parser strips your indexable content and passes it to one or more indexers. Many SEO forum moderators and admins who should know better continue to speak of “spiders” doing the parsing and indexing. Spiders basically retrieve files and place them into (search engine internal) queing areas for the parsers to munch on.
Partially Indexed Listings – Noun phrase. See URL Listings below.
Preservation, or Preservation Principle – Noun, noun phrase. The belief that a Web site can retain all or most of its PageRank by “hoarding” or “sculpting” PageRank. The Preservation Principle is an SEO myth. See also: PageRank Hoarding.
Quality Links – Noun phrase. A nonsense expression with no real value or purpose other than to act as a catchall for the types of links people think are better than “those other links”. Googlers use “quality links” as a subtle way of telling people to stop getting cheap spammy links. Many SEO forum moderators and admins use “quality links” in a somewhat broader but similar fashion, if only because they don’t know exactly what criteria make links good for any particular search engine but they recognize that people who are asking about linkage have a problem. Nearly everyone else seems to use the expression to refer to their (usually non-performing) backlinks. I wrote about high quality links at SEOmoz (in a post designed to rank for “high quality links” on the basis of content â€” but the lesson passed over everyone’s head, except for Aaron Pratt who saw what I was doing right away).
Saturation – Noun. 1) The extent to which a Web site’s pages are included in a search engine index. 2) The extent to which a Web site’s pages appear in a given query’s search result. 3) The extent to which a link profile is distributed across a Web site’s pages.
SERP – Acronym for Search Engine Results Page. Everyone seems to know this acronym by now. I have always hated it even though I now reluctantly use it. SRP (search results page) would be better, since it’s all inclusive. You can have a DRP (Directory Results Page) which some people might argue should be called a DSRP (Directory Search Results Page). I still get click throughs from Yahoo! and DMOZ directory page listings (or a DLP, Directory Listings Page).
Sitelinks – Noun. Google invented this term, which is better than my classic “little clustered links under the main listing”. Sitelinks are those “little clustered links under the main listing” that deep link into the site by category or topic. Many people wonder how these Sitelinks appear. Googlers always say, “That’s algorithmically determined and we have no control over them” — meaning, “We wrote special commands into our software to create those things and we’re not going to tell you what criteria are used to decide which sites get them.” My best guess is that sites that have more than 1,000 pages of content, clear content categorization in their non-breadcrumb internal links, and lots of deep links from other domains are good candidates for Sitelinks. Other criteria are probably taken into consideration. Sitelinks are only shown for the top listing in a popular query result.
Term Naturality – Noun phrase. The sum of the measured opaque value of all Natural members in a group, as used in the Theorem of Search Engine Optimization formula. Cf. Naturality.
Term Opacity – Noun phrase. The sum of the measured opaque value of all Opaque members in a group, as used in the Theorem of Search Engine Optimization formula. Cf. Opacity.
Term Transparency – Noun phrase. The sum of the measured opaque value of all Transparent members in a group, as used in the Theorem of Search Engine Optimization formula. Cf. Transparency.
Transparency – Noun. 1) A metric or measure of a range of search listings (q.v.) for a query which are obviously optimized to be included in the search results. A perfectly transparent search result (q.v.) has a Transparency value of 1.0, reflecting the fact that all of its listings are obviously optimized for inclusion in the search result. 2) The characteristic of being transparent in the sense of appearing to be clearly optimized to a casual, uninformed observer of a group or collection of natural, transparent, or opaque objects.
Trust – Noun. The basis for filters implemented by various search engines that enable documents on “well trusted” or “highly trusted” sites to rank above less trusted link-rich documents, and/or which enable links on “well trusted” or “highly trusted” documents to pass value to other documents.
Update – Noun. From the SEO side, an update is any noticeable change to the way a search engine behaves. From the search engines’ side, an update is any intended change in a search engine’s makeup or data. Matt Cutts offers an incomplete explanation of a Google update in his December 2006 Explaining Algorithm Updates and Data Refreshes post. He wrote a similar post in September 2005 with What’s An Update?. I don’t expect Matt to confirm every algorithmic change. That would pretty much defeat the purpose of many of them. Yahoo! and Windows Live occasionally issue “weather reports”. Matt has informally issued some on Google’s behalf.
Uncertainty Principle of SEO – Noun phrase. The two states of a Web document (indexed and relevance to a given set of queries) cannot be determined at the same time. The more queries to which a page is known to be relevant, the less information about the page’s indexing status can be determined. The more information about a page’s indexing status that is known, the fewer queries to which the page is relevant.
Universal Search – Noun phrase. The practice by major search engines like Ask, Google, Live, and Yahoo! of melding results from several search databases to provide the user with a more diverse selection of search listings (usually combining video, news, blog, Web, book, and other search tools). Aka Blended Search.
Universal Search Injection – Noun phrase. The practice by Universal Search-capable services of augmenting search results (q.v.) with additional, supplemental listings not normally included in the standard 1..10 listings. Universal Search Injection listings usually have more complex structures, provide more information, and are more transient in nature than normal search listings (q.v.). Universal Search Injections may include links to several documents.
URL Listings or URL-only Listings – Noun phrase. These are the site listings that appear in Google with nothing more than a URL. Matt Cutts explained that they are uncrawled links that Google knows something about from inbound linkage. Google will (or used to) occasionally pull a description from the Open Directory Project for uncrawled links, but you often see them without any description at all. Uncrawled links are not shown in Google’s SafeSearch mode. Matt also discussed them here.
Validate – Verb. Every time I use this word people reach for their W3C manuals. When I speak of search engines validating Web sites, I don’t mean they are looking to see if the HTML code meets some arbitrary standard. I mean they pass each URL through a process whereby they establish, according to their own criteria, that the site is “not spam”. Many spam sites appear to validate. The search engines are not perfect. Nonetheless, many spam sites don’t last long because they don’t validate or their validation is revoked. Maybe I could have used a better expression, but I can’t think of one.
Contested Name Space – Noun phrase. A name sapce (q.v.) for which opposing points of view are being promoted.
Cross Pollinization – Noun phrase. The practice of promoting one or more Web documents as relevant, favorable content in two or more search results (q.v.).
Flip – Verb. The process of pointing links at a secondary page on a Web site in the hope that it will replace a primary page in a targeted search result (q.v.).
Hostile entity – Noun phrase. A Web site, individual, or group of individuals systematically creating and/or promoting unfavorable content about a brand or personal name. Example: A Web site is a hostile entity if it produces or promotes more than one unfavorable article in a name space.
Hostile Environment – Noun phrase. A search result populated by multiple unfavorable articles from numerous sources, usually all being hostile entities.
Name Space – Noun phrase. Also spelled “namespace”. A name space is that portion of the search results (on one more or more search services) that is determined by an arbitrary standard to be relevant to a brand or personal name.
Online Reputation Management – Noun phrase. The practice of identifying and responding to content concerning a topic such as a brand or a personal name. Favorable content is promoted or otherwise rewarded; unfavorable content is passed over for promotion or reported for abuse. Online reputation management may include direct consumer engagement or the creation of Web content for consumer viewing.
ORM – Acronym. Online Reputation Management.
Protected Name Space – Noun phrase. A name space (q.v.) for which search reputation management (q.v.) is being performed.
Protected Query – Noun phrase. “Protected Name Space”.
Search Engine Reputation Management – Noun phrase. The art of managing search results page contents to show only neutral or favorable content for a brand or personal name.
SERM – Acronym. Search Engine Results Management or Search Engine Reputation Management.
Shared name space – Noun phrase. A name space (q.v.) in which multiple brands or individuals may have a legitimate promotional interest.
SRM – Acronym. Search Reputation Management.
There is no standardized or universally accepted SEO glossary. This Seo glossary was prepared for the readers of the SEO Theory blog as a quick reference to explain terms used on SEO Theory. Other SEO glossary sites may provide alternative definitions for some or all of the expressions defined in this SEO glossary.
Unique to every search engine, and just as important as keywords, search engine algorithms are the why and the how of search engine rankings. Basically, a search engine algorithm is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page, and each search engine has its own set of rules. These rules determine whether a web page is real or just spam, whether it has any significant data that people would be interested in, and many other features to rank and list results for every search query that is begun, to make an organized and informational search engine results page. The algorithms, as they are different for each search engine, are also closely guarded secrets, but there are certain things that all search engine algorithms have in common.
1. Relevancy – One of the first things a search engine algorithm checks for is the relevancy of the page. Whether it is just scanning for keywords, or looking at how these keywords are used, the algorithm will determine whether this web page has any relevancy at all for the particular keyword. Where the keywords are located is also an important factor to the relevancy of a website. Web pages that have the keywords in the title, as well as within the headline or the first few lines of the text will rank better for that keyword than websites that do not have these features. The frequency of the keywords also is important to relevancy. If the keywords appear frequently, but are not the result of keyword stuffing, the website will rank better.
2. Individual Factors – A second part of search engine algorithms are the individual factors that make that particular search engine different from every other search engine out there. Each search engine has unique algorithms, and the individual factors of these algorithms are why a search query turns up different results on Google than MSN or Yahoo!. One of the most common individual factors is the number of pages a search engine indexes. They may just have more pages indexed, or index them more frequently, but this can give different results for each search engine. Some search engines also penalize for spamming, while others do not.
3. Off-Page Factors – Another part of algorithms that is still individual to each search engine are off-page factors. Off-page factors are such things as click-through measurement and linking. The frequency of click-through rates and linking can be an indicator of how relevant a web page is to actual users and visitors, and this can cause an algorithm to rank the web page higher. Off-page factors are harder for web masters to craft, but can have an enormous effect on page rank depending on the search engine algorithm.
Search engine algorithms are the mystery behind search engines, sometimes even amusingly called the search engine’s “Secret Sauce”. Beyond the basic functions of a search engine, the relevancy of a web page, the off-page factors, and the unique factors of each search engine help make the algorithms of each engine an important part of the search engine optimization design.
Source by: Search Engine Algorithm
Here is the list of my top 10 of important Google SEO ranking factors to consider:
1. Age of Domain: Age of URL is very important. If you just bought your domain a few weeks or even months ago you have a long road ahead of you. The reality is the age of your website helps build trust. If your website has been online for several years, chances are you have an established business.
2. Domain Hosting: Where is your site hosted? Find out through your hosting company what continent or country your site is hosted in. This can often times play a large role in search rankings. Always use a reputable hosting company. If your company is US based then use a hosting company in the United States. Also, I always recommend a dedicated IP when you can. There are virtual dedicated and cloud hosting solutions that are more affordable. Never use the cheapest hosting. The reality is, if you cannot afford hosting you should re-consider the business…I know this is harsh but very true.
3. Your Neighbors: If you have a virtual server, which sites like Godaddy usually are have been known to house hundreds of websites on one server. Make sure that your neighbors on your server are not classified as spam.
4. URL Structure: Make sure your URL structures are very clean. There should not be any random strings of characters at the end of your URL’s. This is part of the onsite search engine optimization process as well.
5. Content: Content is very important. To start make sure you have text on all your important pages, then make sure it is good text consisting of your targeted keywords spread throughout naturally. Simply put, ALWAYS write your content for humans, your website visitors first and NEVER write content for the solo purpose to achieve Google search engine rankings. Chances are the content will not be user focused or provide value to your visitors.
7. Trust: Do you at least have a mailing address listed on your website? You should if you don’t. Google likes to see trust factors on websites so anything you can add that could help build trust for your audience will benefit your rankings. I always recommend having a phone number on each page of your website. Make it easy for people to do business with you, it all starts with establishing trust and that starts with contact information on your website.
8. Keywords: Make sure your website is optimized using your keywords. This means any alt tags for images, meta page information and existing content at the very least of things. Remember to naturally optimize your website based on the content of each page of your website.
9. Bounce Rate: Although bounce rate might not seem important if Google sees that nobody hangs out on your website for more than a few seconds before they leave this could be a ranking problem over time. Make changes to get visitors engaged with your website. Simple things, like video, newsletter sign up, call to actions, etc will help improve your bounce rate over time. Make sure you have proper tracking on your website, such as Google analytics.
10. Outbound links: Make sure the websites that you link to are 100% relevant to your business and industry. If you sell animals toys but you are linking to a site that sells shoes that is not very relevant and over time could really impact your rankings. Bottom line is if it makes sense to link to another site, then do so, but remember you could be sending your visitors away from your site.
11. Inbound Links: I know this was a list of my top 10, but I felt I had to mention inbound links. The key here (speaking as a white hat SEO person), don’t buy or exchange links. Market and promote your business online to build visitors to your website over time. If you do, then the relevant links will follow!
**Note: As the Google (and yes there are 2 other major search engines!) algorithm changes there are always new ranking factors that come into play, such as the page load time and many others. I am sure when I re-do this list a year from now, there may be another one or two additional factors.
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